The story: 27% of Facebook users surveyed in the U.S. plan to spend less time on the site in 2013, according to a study from the Pew Research Center’s Internet & American Life Project.
The reality: Facebook isn’t going away. For starters, 69% of Facebook users surveyed by Pew say they plan to spend the same amount of time on the site this coming year. And the study notes the “vast majority of social networking site users — 92% of them — maintain a profile on Facebook.”
Previous Pew Internet surveys findings illustrate the pervasiveness of social networking sites. For example, in September of 2009, 47% of online adults used social networking sites. Today 69% of online adults — representing more than half of the entire adult population in the United States — use an online social network. On a typical day nearly half of all adult internet users access a social networking site.
The social media world’s not ending, it’s just continuing to evolve.
Contact R&R Media today to find out how we can help you with media relations, crisis management, corporate reports, social media and other communication needs.