If you’re in the business of media relations, you’ve heard this request: “Can you get someone (Or can you?) write good reviews for our business on Yelp?”
The answer should always be “No.” Anyone who tries to “manage” reviews by paying for them is missing the point. One “real” review by a happy customer is better than five “fake” reviews. Besides, those who pay for fake reviews are inviting people to call them out.
And not just other people. Yelp has taken a more Read More→